NATURAL NIPPLE CARE A creamy daily use balm created with nourishing natural ingredients to help soothe, condition, and protect nipples for more comfortable nursing. Mama Balm beautifully blends the nurturing and restorative qualities of a traditional nipple cream, with the barrier protection benefits of a modern balm. DIRECTIONS: Gently apply a small amount of balm after feeding. No need to remove residue prior to nursing, though we recommend a clean, slip-free surface to encourage babies latch. IMPORTANT NOTE: Retailer testers for physical stores only.